CPB Local Content and Services Report

CPB SAS 2013—January, 2014

1. Describe your overall goals and approach to address identified community issues, needs, and interests through your station’s vital local services, such as multiplatform long and short-form content, digital and in-person engagement, education services, community information, partnership support, and other activities, and audiences you reached or new audiences you engaged.

The growth of northwest Arkansas over the past 20 years has resulted in creating what has always been a collection of small towns, a metro area. Regionalism has become an important concept to many leaders of the area including local governments, chambers of commerce and a relatively new organization called The Northwest Arkansas Council. KUAF is one of the few media outlets in the area that provides service to the entire northwest Arkansas region. Partnering with large organizations like The Walton Arts Center, the University of Arkansas, Crystal Bridges Museum of American Art and the NWA Council, KUAF has become an important resource for these organizations to get the word out about their activities through both our local news coverage and public service announcements.

 

2. Describe key initiatives and the variety of partners with whom you collaborated, including other public media outlets, community nonprofits, government agencies, educational institutions, the business community, teachers and parents, etc. This will illustrate the many ways you’re connected across the community and engaged with other important organizations in the area.

KUAF collaborated with the Arkansas Public Television Network (AETN) and the Fayetteville Public Library to bring a film series to our community featuring documentaries that were part of the public television series “Independent Lens.” All three entities promoted the monthly event, community members attended and a lively discussion followed viewing.

Collaborating with a large music & arts festival in Fayetteville called Artosphere, and the new Crystal Bridges Museum of American Art, KUAF produced a live broadcast of a concert by the Artosphere Orchestra at the museum, marking a first for all three entities. The Orchestra is becoming nationally known through repeated broadcasts on Performance Today and the Museum has quickly become the newest national museum of art hosting over 1 million visitors in less than two years of opening. The live broadcast cemented a developing relationship between KUAF and the two largest and most important cultural organizations in the region. This relationship also demonstrates a successful attempt to continue fostering regionalism as the Orchestra--part of the Walton Arts Center, located in Fayetteville at the southern end of our metro area and the Museum is located in Bentonville, the northern end of the area.

 

3. What impact did your key initiatives and partnerships have in your community? Describe any known measurable impact, such as increased awareness, learning or understanding about particular issues. Describe indicators of success, such as connecting people to needed resources or strengthening conversational ties across diverse neighborhoods. Did a partner see an increase in requests for related resources? Please include direct feedback from a partner(s) or from a person(s) served.

The station partnered with the Fayetteville Public Library on several community events. The Library reports much better than usual attendance at those events. More are being scheduled as a result.

Every year, many local non-profit groups ask the station to be a co-sponsor for an event. We do it, then following up discover the group credits KUAF with much of the success of the event. In many cases, the following year, in addition to asking the station to be a co-sponsor, the organization also purchases several paid PSAs to provide additional promotion for their event. Many non-profit groups have found KUAF to be their most valuable tool in getting word out about their organization and events. We hear that on a regular basis.

 

4. Please describe any efforts (e.g. programming, production, engagement activities) you have made to investigate and/or meet the needs of minority and other diverse audiences (including, but not limited to, new immigrants, people for whom English is a second language and illiterate adults) during Fiscal Year 2013, and any plans you have made to meet the needs of these audiences during Fiscal Year 2014. If you regularly broadcast in a language other than English, please note the language broadcast.

There is a community of people from the Marshall Islands living in northwest Arkansas, apparently, the second largest population outside the Islands. Every year the President of the Marshall Islands comes to visit and KUAF regularly promotes events and produces news stories about this growing and very unique community of people.  Our primary goal is to let our audience know about this group living in our midst.

 

5. Please assess the impact that your CPB funding had on your ability to serve your community. What were you able to do with your grant that you wouldn't be able to do if you didn't receive it?

One of the most important services KUAF provides our community is the important national and international news programming we buy from NPR using CPB funding. As our funding level from CPB has dropped the past two years, we have had to cut some national programs. Without CPB money, we simply cannot afford programs like Morning Edition, All Things Considered, Here & Now and Fresh Air. These programs are the primary reason the bulk of our listeners tune in. We know our listeners appreciate and support all the local things we do, the truth is, our listeners came to us for NPR news programming. And it's the primary reason they stay with us.

 

Rick Stockdell
KUAF Station Manager