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Super Bowl Ad Lineup Set to Take Field

By Scott Simon

Published January 24, 2003 at 11:00 PM CST

Super Bowl Sunday has turned into a major launching pad for ad campaigns. Highlights this year include a controversy over Miller Lite's beer ad featuring buxom, brawling women and Cadillac's continuing Led Zeppelin motif. And BMW is using a Web site to offer short films in an innovative promotional effort. NPR's Scott Simon and Barbara Lippert, ad critic for Adweek magazine.

Scott Simon

Scott Simon is one of America's most admired writers and broadcasters. He is the host of Weekend Edition Saturday and is one of the hosts of NPR's morning news podcast Up First. He has reported from all fifty states, five continents, and ten wars, from El Salvador to Sarajevo to Afghanistan and Iraq. His books have chronicled character and characters, in war and peace, sports and art, tragedy and comedy.

See stories by Scott Simon