Apple's purchase of headphone maker Beats By Dre for $3 billion is a big payday for Beats founders Jimmy Iovine and Dr. Dre. But what's in it for Apple?
Beats By Dre headphones are flashy, cool, a fashion statement. One critic called them the Air Jordans of headwear. Most reviewers, however, say Beats headphones aren't actually that good.
"Every time I've listened to them, I think, 'Oh, right, I really don't like these,' " says Whitson Gordon, editor-in-chief of Lifehacker.com.