Nudges for Good... and Bad

We all need a nudge at times to get something done. The book Nudge: The Final Edition explores the science and economics behind nudges. RichardH. Thaler, co-author and Nobel Prize winner in economics, says nudges can be used for good and bad reasons. The new books is an updated version of Nudge, co-written by Thaler and Holberg Prize-winner Cass R. Sunstein.