Business As Unusual: Spreading Pure Joy in a Yellow Van

Ozarks at Large is lauching a series of reports called "Business As Unusual" about how niche businesses in the region are weathering the pandemic. We launch the series by speaking with the owner of Pure Joy Ice Cream in Siloam Springs to find out how he's adapted his business from scooping ice cream at the shop to delivering it to people's doors in a yellow van.