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Will college sports programs start hiring general managers?

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The rapid increase in Name, Image, and Likeness funding in college sports is transforming how athletic programs operate. One significant change is the establishment of new roles within athletic departments, specifically general managers.Ozarks at Large's Matthew Moore recently spoke with Zach Arns, the program director at ESPN Arkansas, about this new trend in sports.

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Matthew Moore is senior producer for Ozarks at Large.
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