How USL Arkansas is building a brand, business model for NWA soccer

By Paul Gatling

Published August 17, 2023 at 10:46 AM CDT

The Forty Under 40 class of 2023 is the cover for the latest issue of the Northwest Arkansas Business Journal. Also in this week's report, a conversation with Warren Smith, a San Diego entrepreneur and co-founder of USL Arkansas, who has worked to bring professional soccer to Northwest Arkansas.

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