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What the Polling Tells Us About Recreational Marijuana

A Talk Business & Politics-Hendrix College Poll from mid-September shows strong support for Arkansas Issue 4, which would legalize recreational marijuana for adults 21 and over. Robert Coon, managing partner with Impact Management Group, which works with Republican political candidates, provides some analysis of the polling and what opponents and advocates of the ballot measure will do leading up to the election.

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Matthew Moore is senior producer for Ozarks at Large.