© 2025 KUAF

NPR Affiliate since 1985

Donate

Play Live Radio

Next Up:

0:00

0:00

0:00 0:00

Available On Air Stations

Help us reach 3,000 members during The Great KUAF Invite! Click here to learn more.

Beyond the Ozarks

David Beckham and Baseball?

KUAF

Published July 31, 2014 at 12:30 PM CDT

A UA marketing professor says consumers are just as likely to remember an ill fitting celebrity endorsement as a good fitting advertisement.

MUSIC: "Best Friend with Benefits” Tim Meitzen

Tags

Beyond the Ozarks marketing

Related Content

Local Music

Jake Hertzog Trio performs 'Ozarks Reimagined,' talks upcoming event

Kyle Kellams

The Jake Hertzog Trio performs songs and discusses inspirations ahead of their “Ozarks Reimagined” concert, occurring July 13 at the Fayetteville Public Library.
Health & Healthcare

Alice L. Walton School of Medicine leadership discusses opening

Roby Brock

On this week's edition of the Northwest Arkansas Business Journal report, host Roby Brock speaks with Yolangel Hernandez Suarez, executive vice dean and professor at the Alice L. Walton School of Medicine, about the school's upcoming opening.
Ozarks at Large Stories

Fort Smith Boys Home gains new facility — Compass Report indicates slow growth

Kyle Kellams

Michael Tilley of Talk Business & Politics joins Ozarks at Large's Kyle Kellams to discuss this past week's headlines from Fort Smith and the Arkansas River Valley.