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Understanding What We Really Think

Pollsters have always had to contend with the answers we give them and the answers we really mean, which are not always the same thing. A "list experiment" with the new edition of the Arkansas Poll tries to battle the difference.

MUSIC: "SeeSaw" Jamie xx, Romy

Kyle Kellams has been the news director at KUAF for 25 years and has been producing Ozarks at Large (first as a weekly, then as a daily program) since March, 1990.
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