Ozarks at Large

NBA Champions return to River Valley – Influencer marketing in NWA

By Wai-Kay Carenbauer,

Daniel Caruth, Josh Droll, Sofia Galvan, Sam Hoisington, Kyle Kellams, Matthew Moore, Sophia Nourani, Michael Tilley

Published July 25, 2025 at 12:21 PM CDT

People of all ages across the region came together as the city of Fort Smith hosted a parade celebrating two hometown heroes' NBA championship win. We bring you the story in today’s show. Plus, we investigate what it means to be an influencer on a local level. Also, the latest headlines from the River Valley with Michael Tilley from Talk Business and Politics.

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Wai-Kay Carenbauer

Wai-Kay Carenbauer is the Technical Director at KUAF and records KUAF's Live Sessions.

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Daniel Caruth

Daniel Caruth is KUAF's Morning Edition host and reporter for Ozarks at Large.

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Josh Droll

Josh Droll is a student at the University of Arkansas and a contributor to Ozarks at Large.

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Sofia Galvan

Sofia Galvan is a senior journalism student at the University of Arkansas and a news intern with Ozarks at Large.

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Sam Hoisington

Sam Hoisington is the founder of the Bentonville Bulletin

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Kyle Kellams

Kyle Kellams is KUAF's news director and host of Ozarks at Large.

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Matthew Moore

Matthew Moore is senior producer for Ozarks at Large.

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Sophia Nourani

Sophia Nourani is a producer and reporter. She is a graduate from the University of Arkansas with a BA in journalism and political science. Sophia was raised in San Antonio, Texas.

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Michael Tilley

Michael Tilley is the executive editor of Talk Business & Politics.

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